Privacy Policy

Active Patients is maintained and managed by Row-A Limited this privacy notice explains how we use any personal information we collect about you, on this website.

We may update this policy to reflect changes in how we use your information. You may wish to check this policy each time you provide Row-A Limited with your information. Where appropriate, we will provide you with notice of any significant changes to how we use your information. 

What information do we collect about you?

The information we collect on our users come from two clear sources:

  1. Contact and Membership Forms
  2. Plugins

We have used WordPress and various plugins to develop this website and we collect information relating to the usage of our website is collected using cookies, please read our cookie policy for further information. These are text files placed on your computer to collect standard internet log information and visitor behaviour information. We’ll use your information collected from the website to personalise your repeat visits to the site.

We try at all times to keep all personal data collected and processed accurate and up-to-date.

Who Do We Share Your Data With

We do not share your data with anybody without your permission. Your data is managed by:

Row-A Limited

Plugins and Third-Party Portals



We use the Memberships plugin to manage user membership on our site, it helps us identify what users are interested in and also helps our users keep their records up to date. It can also be used by our users to remove their personal data from the site.

  • Personal Data collected: Email Address, Username, First Name, Last Name, Interest Fields (selected information by user), Hospital Name, Procedure/Treatment/Condition, Months to Procedure, Postal Address.
  • Place of processing: United Kingdom
  • Retention: We store this information for 5 years.

Contact Forms 7

We have a contact form on the site. If you choose to message us, the contact form is emailed a ticketing management system managed by Row-A Limited. Furthermore, the message you send is stored in the database, the messages are deleted from the database after 365 days unless they are still being used. No further correspondence is stored beyond your original message.

  • Personal Data collected: Name, email address, and any information to provide in the comment box and subject line.
  • Place of processing: United Kingdom


Woocommerce is used on this site, please do read the Automattic Privacy Policy if you wish to understand what data they retain. This plugin is used to process the delivery and ordering of our products. It retains order information.

  • Personal Data collected: Email Address, First Name, Last Name, Postal Address.
  • Place of processing: United Kingdom.

Third-Party Portals

We use the following tools to help us with marketing and making sure the site is secure and backed up regularly.

Website BackUp’s

We host our site with GoDaddy who do a weekly back up which is kept for 30 days until replaced with a new back up. Please do read the GoDaddy Pricy policy for further information on their data retention.

Our second set of backups are taken every 6 hours and retained for 2 weeks by Row-A all the backups are encrypted and stored on UK servers.

Google Analytics

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilises the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.

  • Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: United States

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here ( If you’d like to opt-out of tracking by Google Analytics, visit the Google Analytics opt-out page (

3rd Party Marketing and Social Media


We use MailChimp for our marketing, you can unsubscribe if you have subscribed by logging into their site. There is also an unsubscribe link at the bottom of every mailing we have sent out from their site.

Active Patients using Mailchimp, Row-A have access to. Mailchimp stores all its data in a secure cloud server, it’s a private account with no other individuals being able to access the data. Mailchimp is an email customer relationship management (CRM) system. 

Here is a link to Mailchimp’s Privacy Policy,


Active Patients has a Facebook page, which Row-A currently have access to and management of

Facebook stores all it’s information and data on a remote secure server, it is a public page where anyone can find it, but only we will have access to data of individuals. Facebook is a social media network website. 

Here is a link to Facebook’s Privacy Policy: htttps://


Active Patients currently has an Instagram profile, which Row-A have access to. Any data Instagram collects is stored on a remote secure server, it is a public profile so anyone can view the posts, however, only we can see the data Instagram has collected. Instagram is a social media network website. Here is a  link to Instagram’s Privacy Policy:


Active Patients currently has a Twitter profile, which Row-A have access to. 

Any data Twitter collects is stored on a remote secure server, it is a public profile so anyone can view the posts, however only we can see the data Twitter has collected. Twitter is a social media network website. 

Here is a  link to Twitter’s Privacy Policy:

What can you do if you are unhappy with how your personal data is processed?

You also have a right to lodge a complaint with the supervisory authority for data protection. In the UK this is:

Information Commissioner’s Office
Wycliffe House
Water Lane

0303 123 1113 (local rate)

Changes to this Privacy Policy

Row-A Limited reserve the right to make changes to this Privacy Policy.

Last modification was made 14 April 2020.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you (we can remove any data we store about you): by email at or write to us at Row-A Limited Riverside Innovation Centre, Castle Drive, Chester, CH1 1SL.

Row-A Limited registered in England 9378498